How to Find Resellers and Retailers

Resellers and Retailers are two different kinds of business models. While both sell goods however, the main difference is that a retailer operates an established brick-and-mortar store or online business and markets directly to customers. However, a reseller acts as a middleman and purchases stock from retailers or wholesalers at a discount to sell to consumers. Resellers are individuals resellerassociation.com/data-room-software-for-resellers or businesses from a range of industries.

To select the ideal reseller partners, you have be aware of your market reach as well as your product knowledge and strategic alignment. The ideal reseller partner has a network within your target market and an extensive technical background, which means they can represent your brand and product accurately. They are knowledgeable of your products and services, which allows them to develop value-added offerings like bundling or customizations which enhance the customer experience.

If you’re looking to broaden your geographical reach, connect with new customers, or increase sales, choosing the right reseller can be a great way to grow your business. When you are contacting potential resellers to establish a relationship, highlight shared interests or connections. This helps you stand above other outreach efforts and establish a lasting relationship with them. LinkedIn groups and communities can be used to connect with potential partners from your field. Be sure to keep track of your outreach, responses, and follow-up actions to stay on the top of your game.