How Media Marketing Can Help Your Business
Media marketing is an expanding and evolving field with new ways of connecting with audiences through content platforms like YouTube, Facebook and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also send out email-based campaigns to follow up with visitors to websites and loyalty program members.